On my recent trip to Egypt, I had the chance to work with (and shop at) The Bible Society of Egypt. In Egypt, it is illegal to give Christian materials away for free because that is considered "evangelizing" non-Christians, but it is legal to sell the Bible and other materials... for really cheap. Enter The Bible Society~
The Bible Society of Egypt has three main goals: to make the Bible affordable (so that anyone who wanted a copy could get one without money being an issue), available (they are creative in making it accessible to the people who want it... including services like free home delivery, a hotline number, and 12 bookstores), and understandable (making the Bible available in the language of the people and in simpler forms, like audio and video, that can be understood by less-literate and illiterate customers).
More on this blog from a visitor from the USA.