Why bother about contextualization....

If we see that our beloved Saudi Muslims sisters just loooove Oprah Winfrey, why would we worry about contextualizing our Christian message ;-)

When "The Oprah Winfrey Show" was first broadcast in Saudi Arabia in November 2004 on a Dubai-based satellite channel, it became an immediate sensation among young Saudi women. Within months, it had become the highest-rated English-language program among women 25 and younger, an age group that makes up about a third of Saudi Arabia's population. ... More HERE in the New York Times

10 Management Lessons from Muhammad

Yes indeed, our Muslims friends are now following the Western management gurus; we already knew that management by the principles of Jesus leads to success, but I came across the 10 'principles of success' that we can learn from Muhammad who 'has shown us the way of achieving supreme success in this world'. Here you you read it all.

To me it seems that examples like this, signify major shifts in Islamic thinking; 50 years ago, no Muslim would write about the prophet in terms of business success. Is this a westernized version of Islam? Contextualization? Or the 'Christianization of Islam'?